Privacy Policy

Last updated: October 11, 2026

Summary

This Privacy Policy explains how Prime Heating and Cooling, doing business as Prime Comfort Group ("we", "us", "our"), collects and uses information when you visit primecomfortnj.com (the "Site") or contact us about heating and cooling services.

Information we collect

Information you give us

When you message, call or book with us, you may share your name, phone number, email address, town or service address, details about your heating or cooling system, photos or videos of the problem, and scheduling preferences.

Information collected automatically

Like most websites, our hosting provider may automatically record basic technical information when you visit, such as your IP address, browser type, device type, pages viewed and the date and time of your visit. This is used to keep the Site running, secure and working properly.

WhatsApp & phone contact

Our "WhatsApp" buttons, chat widget and contact form open WhatsApp with a pre-written message. Nothing is sent until you press send in WhatsApp. Once you send a message, it is delivered to our business WhatsApp account and is also handled by WhatsApp (Meta Platforms, Inc.) under WhatsApp's own privacy policy.

By contacting us by phone, text or WhatsApp, you agree that we may reply to you by the same method about your request. Message and data rates may apply. You can ask us to stop contacting you at any time. On SMS, reply STOP.

How we use information

• To respond to your questions and give quotes
• To schedule, perform and follow up on repairs, maintenance and installations
• To manage Prime Comfort Club memberships and apply offers
• To send service-related updates, such as appointment confirmations
• To keep records required for licensing, warranty, tax and legal purposes
• To keep our Site secure and improve how it works

We do not sell your personal information, and we do not share it with third parties for their own marketing.

Sharing

We only share information when it is needed to serve you or required by law, for example with:

• Equipment manufacturers or distributors, when registering a warranty for equipment we install
• Service providers who help us run our business (such as hosting, scheduling, payment or accounting tools), who may only use it on our behalf
• Authorities, when required by law or to protect our rights, customers or the public

Third-party services on this Site

Some parts of the Site are provided by third parties that may receive your IP address and browser information when the page loads:

• Google Analytics: to understand how visitors use the Site (for example, pages viewed and clicks on our WhatsApp and call buttons) so we can improve it. Google Analytics uses cookies and collects information such as your IP address, device and browser. See how Google uses data; you can opt out with the Google Analytics opt-out browser add-on.
• Meta Pixel (Facebook / Instagram): to measure the effectiveness of our ads and understand actions taken on the Site, such as clicks on our WhatsApp and call buttons. Meta may use cookies and similar technologies. See Meta's Privacy Policy and manage ad preferences in your Facebook or Instagram settings.
• Google Fonts: to display our typefaces (Google Privacy Policy)
• Google Maps: the embedded maps on our Service Area and Contact pages
• WhatsApp: when you choose to open a chat with us

Links to other websites are provided for convenience. We are not responsible for their privacy practices.

Cookies & local storage

We use Google Analytics and the Meta Pixel, which set cookies to measure visits, how the Site is used and how our ads perform, and your browser's session storage to remember that you have dismissed the chat bubble during your visit. Embedded third-party services such as Google Maps may set their own cookies. You can block or delete cookies in your browser settings.

Retention & security

We keep customer and service records only as long as needed for the purposes above, including warranty, tax and licensing requirements. We take reasonable steps to protect your information, but no method of transmission or storage is completely secure.

Your choices

You may ask us to access, correct or delete the personal information we hold about you, or to stop contacting you. We will respond within a reasonable time, subject to records we are legally required to keep. Contact us using the details below.

Children

Our services and Site are intended for adults. We do not knowingly collect personal information from children under 13.

Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date above shows when it was last changed. Continued use of the Site after changes means you accept the updated policy.

Contact us

See also our Terms of Use.